Protected: Are You Measuring Your Sports Sponsorship Correctly?

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Sponsor
Retention

New
Business

Commercialisation
Of New Assets

The Challenges

• Grow sponsorship revenue by partnering with non-endemic brands.
• Retain and expand revenue with existing partners.
• Identify new assets to bring to market.
• Reduce costs associated with managing multiple vendors by
• Consolidating technologies across multiple channels.

They partnered
with Rello to:

Analyse

Analyse sponsorship exposure and value across all channels. This includes global TV broadcast,Twitch and social media platforms such as Twitter, Instagram, Facebook and YouTube.

Capture

Capture the widest net of sponsor valueto show the complete picture when reporting back to their partners. They needed to analyse brand exposure across all of social media owned and non-owned accounts including (but not limited to) players, fans, news, and highlight accounts.

Track

Track and report on sponsor performance in near real-timeto build long-term partnerships based on transparency and trust.

Optimise performance

Examine and optimise performance across multiple metrics and variablesincluding by individual sponsor and asset—so they could drive greater value, customise programs accordingly, and ultimately renew and sign new partners.

The Results: