BRANDS
Boost Your Sponsorship ROI
With real-time analytics, granular-level asset tracking, and actionable insights, step into the new era of sponsorship evaluation for brands.
WHO WE SERVE
Helping Brands Drive Revenue
Whether you're a Fortune 500 company with a multi-million dollar budget or a local brand making your first foray into sponsorships, we're your strategic partner in maximizing ROI and making every dollar count. We offer:
- Holistic View: Gain a 360-degree perspective on your entire sponsorship portfolio, from tracking diverse sponsorships to understanding each asset's unique impact.
- Investment Optimization: Strategically allocate your budget across teams, assets, and campaigns. Make informed, data-driven decisions to maximize your investment.
- Market-Specific Strategy: Customize your sponsorship approach to different markets using data-driven insights. Justify your expenditures with confidence, regardless of your brand's size.

CHALLENGES SOLVED
Turn Hurdles into Stepping Stones
Navigating sponsorships can be complex and filled with uncertainty. We simplify it by giving you actionable insights, real-time data, and a comprehensive, multifaceted story of your sponsorship journey.
The Whole Story of Your Sponsorship
We go beyond surface-level metrics to give you a narrative of your sponsorship's performance. From your assets to where your competitors are investing, we show it all.
- Granular-level data on each asset, including its performance and value.
- Real-time tracking across multiple platforms: broadcast, streaming, social, and in-venue.
- Contextualize your sponsorship story within broader market trends and competitor activities.
Maximizing Benefits, Value, & ROI
Make your budget work for you while driving revenue. Our platform helps you correlate exposure with ROI, optimize asset performance in real time, and work with your partners to improve assets throughout your partnership.
- Correlate metrics with tangible ROI.
- Adjust asset values and performance as needed — get rid of a logo that isn't working or put more budget into streaming.
- Use data to drive your sponsorship vision, make strategic adjustments, and tie investments to bottom-funnel business outcomes.
Data-Driven Sponsorship Vision
Your sponsorship strategy should be as agile and forward-thinking as your brand. With our platform, you can strategize activations for major sporting events, spearhead evaluations and negotiations with potential partners, and benefit from extensive data coverage.
- Strategize activations for major sporting events backed by data.
- Initiate evaluations, negotiations, and activations with potential partners.
- Comprehensive data coverage, including broadcast, streaming, social, and in-venue, to ensure all marketing assets are effectively utilized.

Brands We Work With
-
"Working with Relo Metrics has been enlightening. It's one thing to know that media rights and our digital presence need attention, but another to see it quantified. Relo turned our approach from an educated guesswork into a well-oiled machine driven by data."
Tim Sullivan
SVP of Corporate Sales & Strategy, Birmingham Legion FC -
“The availability of data on sponsor performance of NFL games on Snowflake Marketplace in partnership with Relo Metrics is a vital tool supporting the growth of our joint customer’s business with rich data insights.”
Bill Stratton
Global Industry GTM Lead, Media, Entertainment, and Advertising, Snowflake -
"To date, we were able to hit 125% of our partnership ROI goals thanks to the visibility and live key results tracking they set up in Relo Metrics."
Steven Schmitz
B2B Marketeer, AZ Alkmaar -
"We are thrilled to expand our relationship with Relo Metrics. This partnership underlines our commitment to innovation and excellence, and by utilising Relo's analytics platform, we are confident in our ability to boost the commercial reach of the club in the years ahead."
Tim Kilpatrick
Commercial Director, Reading FC -
"With fans now having multiple options for deciding where, how and when to follow their team, 360-degree evaluation of a sports sponsorship has never been more important.”
Adam Mitchell
CEO, SponsorPulse -
"ReloMetrics has been integral in providing our clients with real-time metrics in-season. Having data at our fingertips allows our team to provide more precise insights and data-driven decisions can be made to optimize programming.”
Jamie Wolfe
Vice President - Research & Insights, Genesco Sports Enterprises -
"We’re excited to partner with Relo Metrics because it will allow us to understand the value we are offering our partners across our linear and digital broadcasts, as well as our social media platforms. This information will allow us to further optimise our content output and provide additional benefits for our current and future partners."
Aaron Radin
CEO, British Basketball League
LEARN FROM THE PROS
Sponsorship Insights & Resources
-
Relo Metrics 2024 Product Recap
Dec 17, 2024 Sports Analytics
-
Monitor the Performance of Athlete’s Social Accounts
Oct 23, 2024 Sports Analytics
-
How Rights Holders are Using Relo’s In-Venue Measurement
Sep 20, 2024 Innovation