Guardians

Case Study

CLEVELAND GUARDIANS ACHIEVE PARTNERSHIP SUCCESS WITH RELO METRICS

Overview

In October 2023, the Cleveland Guardians partnered with Relo Metrics to better measure partnership value, including social media exposure. Using Relo’s platform, the team improved data confidence, strengthened partner relationships, and drove revenue growth. Highlights include showcasing a $60K earned media value from a single playoff post. With Relo Metrics, the Guardians optimized sponsorships and elevated data-driven insights, setting a new standard for success.

The Cleveland Guardians, American professional baseball team established in 1901,  are deeply ingrained in the fabric of Cleveland, Ohio, and the landscape of Major League Baseball. The Guardians have played their home games at Progressive Field since 1994, and after an extensive 18-month renovation, is a state-of-the-art facility providing a backdrop for the team's on-field action and serves as a hub for their partnerships.

The Guardians' investment in cutting-edge technology, specifically Relo Metrics' platform, enhances their understanding of partnership value and drives revenue growth. 

Faced with the challenge of fully measuring the value inclusive of social exposure they delivered to partners, the Cleveland Guardians turned to Relo Metrics in October 2023. This partnership led to increased revenue, improved internal data confidence, and more meaningful conversations with partners.

  • Comprehensive Measurement

    Relo Metrics offered both broadcast and social media valuation, enabling the team to tell a more complete story of partnership value.

  • Industry-Leading Reputation

    The increasing adoption of Relo Metrics by MLB and other sports teams signaled a trustworthy and reliable solution.

  • Exceptional Customer Service

    Relo Metrics provided fast, responsive, and proactive support, building trust and confidence within the Guardians organization.

"Relo Metrics feels like part of the team. Their support has been exceptional - providing not just data changes, but also full explanations with visuals. This allows us to not only report back to our partners, but also learn from it." 

Adam Bencko, Senior BI Analyst
Cleveland Guardians

The Results

The partnership with Relo Metrics yielded positive results across the organization:

  • Improved Internal Data Confidence: The accuracy of Relo Metrics' data and the responsive support from their team led to increased trust and buy-in from Guardians staff.

  • Data-Driven Decision Making: Relo Metrics' platform enabled data-driven conversations with partners, leading to better package creation and asset optimization.

  • Enhanced Partner Relationships: Proactive support and actionable insights fostered stronger relationships with partners.
High-Performing Social

Quicker Insights for Peak Performance

One key example of how the club was able to demonstrate the impact of engaging Guardians fans was captured in a high-performing social post during one of the more memorable playoff moments in recent memory. This single social post delivered over $60K in earned full media value for partners with Outfield Wall signage, a value that otherwise would not have been quantified had the team not partnered with Relo Metrics.

Cleveland Guardians - Social Example

About Relo

Relo Metrics is an AI-powered sponsorship intelligence platform that allows rights holders, properties, and brands to understand, measure, and maximize their sponsorship investments. Relo tracks sponsor exposures across live broadcasts, social media, and OTT streaming platforms and leverages an allin- one platform with a single methodology in near real-time. Over 200+ global stakeholders in the sports marketing and sponsorship industry trust Relo’s data to power their partnership performance.