INSIGHTS
Your Hub for Sponsorship Insights
Browse our collection of insights reports, case studies, research, data, and more.
Featured Resources
Relo's latest news, reports, customer stories and more.
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Insights Report: 2023-2024 NBA Regular Season
Sep. 16, 2024 Report
Media value & visibility brands earned through their partnerships with NBA teams during the 2023-2024 Regular Season.
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How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement
Sep. 3, 2024 NEWS
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships.
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LVMH Won Gold in Social Media Visibility During the Paris Olympics
Aug. 14, 2024 NEWS
California data firm Relo Metrics said the French luxury giant attained the highest social media value and visibility. Ralph Lauren came in second.
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Getting Real with Sports TV Measurement
Jun. 6, 2024 WEBINAR
In a world where sports viewership is becoming more fragmented… The webinar will be a panel discussion on the potential and veracity of sports TV viewership data, highlighting how accurate measurement can drive better sponsorship decisions.
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Analyzing the Impressive Rise in 2024 in Women's Basketball
Dec. 31, 2021 Insights Report WNBA
A look at the recent growth experienced by women’s basketball both at the NCAA and WNBA level, and what it means for brands
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Measuring Full-Funnel Sports Sponsorship
May 15, 2024 Webinar
Virtual Event for Brand Marketers to learn how to measure sponsorship effectiveness across the entire buying cycle. -
Birmingham Legion FC Grows Revenue in Social Partnerships by 200%
Apr. 22, 2024 Customer Story
The Legions looked to Relo to elevate their financial success through strategic partnership monitoring and optimization.