INSIGHTS
Your Hub for Sponsorship Insights
Browse our collection of insights reports, case studies, research, data, and more.
Featured Resources
Relo's latest news, reports, customer stories and more.
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Insights Report: Brand exposure value from the 2024-2025 NHL Regular Season
Jul. 22, 2025 Report
A look at media value & visibility that brands earned through their partnerships during the 2024-2025 NHL Regular Season.
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How Formula One’s premium hospitality evolved from standard to stratospheric
Aug. 27, 2025 Article
Relo Metrics and VideoAmp have unveiled Total Sports Performance, a next-generation measurement and attribution platform that delivers the industry’s first deduplicated, unified view of audience exposure and outcomes across both sponsorships and advertising in live sports.
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Insights Report: First Half of 2025 Formula 1 Season
Aug. 21, 2025 Report
A look at media value & visibility that brands earned through partnerships during the first half of the 2025 Formula 1 season.
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How “Pay Us What You Owe Us” Tees Became WNBA All-Star Weekend’s Fashion MVPs
Jul. 21, 2025 News
WNBA players wore “Pay Us What You Owe Us” shirts during All-Star Weekend to protest for fairer pay and revenue share.
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Insights Report: Deals to Dollars
Aug. 12, 2025 Report
The Brand Guide to Optimizing
Sponsorship Performance -
Jul. 1, 2025 Report
How Cossette Media partnered with Relo Metrics to measure and maximize pharma’s top-performing brand sponsorship. -
How Sponsorship Patches Help Players Earn More Money
Jun. 30, 2024 NEWS
Measuring TV ads is complicated enough—now consider how Wimbledon players use sponsorship patches to earn an extra $10,000–$20,000 per match.