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Case Study

Texas Rangers Grow
Sponsorship Revenue

The Challenge

 
In 2020, the Texas Rangers faced playing in an empty stadium, with half the normal number of home games, followed by the curveball of hosting the World Series. The Rangers’ leadership saw that they needed to use data analytics to grow and preserve partnerships in the face of much uncertainty, and to solve these key challenges:
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Difficulty leveraging measurement data to prove to partners that the Rangers were driving value game by game throughout the season.
 
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Effectively measuring new asset opportunities to drive value for existing partners and expand relationships. 
 
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Fully understanding the value of makegoods and underperforming assets during a reduced season with no fans.

The Solution

The Rangers turned to Relo Metrics’ sponsorship analytics platform to track and optimize their entire partner portfolio. Relo provided The Rangers:

  • A single solution analytics platform that offers deep insight, including near real-time data to identify and track make-goods and new sponsorship assets.
  • Partner-ready downloadable recap reports developing strategic partner touch points.

"Relo has been instrumental in helping us shift away from traditional end of season reporting, to a proactive, high-touch partnership model, resulting in the expansion of several partnership deals. *We now have all the data at our fingertips* so we can focus on driving results for partners that result in increased sponsorship revenue."

Brian Nephew, Manager of Corporate Partnerships

The Results

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    Performance

    Relo’s platform helped The Rangers to grow their sponsorship revenue by providing partners with proof of performance for high-value moments.

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    Optimization

    The team was able to optimize revenue retention by identifying and tracking make-good opportunities easily within one platform.

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    Growth

    Relo’s detailed analytics helped the Rangers evaluate individual sponsor placements and branded content campaigns, enabling them to not only retain but actually to grow several of their largest team partners.

About Relo

Relo Metrics is an AI-powered sponsorship intelligence platform that allows rights holders, properties, and brands to understand, measure, and maximize their sponsorship investments. Relo tracks sponsor exposures across live broadcasts, social media, and OTT streaming platforms and leverages an allin- one platform with a single methodology in near real-time. Over 200+ global stakeholders in the sports marketing and sponsorship industry trust Relo’s data to power their partnership performance.