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Case Study
Texas Rangers Grow
Sponsorship Revenue
The Challenge
The Solution
The Rangers turned to Relo Metrics’ sponsorship analytics platform to track and optimize their entire partner portfolio. Relo provided The Rangers:
- A single solution analytics platform that offers deep insight, including near real-time data to identify and track make-goods and new sponsorship assets.
- Partner-ready downloadable recap reports developing strategic partner touch points.
"Relo has been instrumental in helping us shift away from traditional end of season reporting, to a proactive, high-touch partnership model, resulting in the expansion of several partnership deals. *We now have all the data at our fingertips* so we can focus on driving results for partners that result in increased sponsorship revenue."
Brian Nephew, Manager of Corporate Partnerships
The Results
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Performance
Relo’s platform helped The Rangers to grow their sponsorship revenue by providing partners with proof of performance for high-value moments.
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Optimization
The team was able to optimize revenue retention by identifying and tracking make-good opportunities easily within one platform.
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Growth
Relo’s detailed analytics helped the Rangers evaluate individual sponsor placements and branded content campaigns, enabling them to not only retain but actually to grow several of their largest team partners.