Media Value Center

Revolutionizing Sponsorship Measurement and Evaluation

Ever wondered if your sports sponsorships are hitting the mark or falling behind targets? Measure, evaluate, and optimize with unparalleled precision using our flagship platform, the Media Value Center (MVC). 

Demo the MVC

OVERVIEW

Master the Art of Sponsorship Strategy

From the roaring crowds of the Super Bowl to pickleball, cricket and sportfishing, we've got the data you need. The MVC isn't just about numbers — it's about understanding the story behind those numbers so you can make the most of your partnership and grow your business. Get access to:

  • Near real-time insights to drive actionable strategies, so you're always one step ahead.
  • Unparalleled granularity down to individual asset levels because the devil is in the details.
  • User-friendly dashboards that make data interpretation a breeze.

MEDIA VALUE CENTER FEATURES

Where Sports Meets Data Science

When it comes to sports sponsorships, we've got the tools. Explore our platform's unmatched features and see how we set the gold standard.

Unmatched Data Across All Camera-Facing Channels

From broadcast, social media, and in-venue activations to analysis and optimization, we own the entire data journey — from start to finish in our extensive ecosystem. This ensures unmatched accuracy, granularity, and speed.

  • Experience in-depth data both nationally and internationally because sports know no borders.
  • Never second guess if your data is populating correctly again.
  • Start analyzing new logos right away so you don’t miss out on value. 
  • Seamless integration with your existing tools and platforms.
Easy Reporting to Access Every Detail

Dive into a world where every sponsorship detail matters. Our MVC allows you to dig deeper into your partnerships with granular metrics provided across all leagues and events and down to the individual asset level.

  • Identify top-performing (and underperforming!) assets with ease.
  • Set goals and use Pacing to track how you’ll reach your targets.
  • Understand the true value of your sponsorship exposures to know what’s worth investing in and negotiate better deals. 
  • Make informed decisions on partnerships, maximizing every dollar spent.
Improve in Real Time

What good is data if it's not actionable? With our platform, you get quick-twitch reporting and insights as a season unfolds so your sponsorships are always performing at their peak.

  • Adjust your strategies at any time rather than end of year because flexibility is key.
  • Identify underperforming assets easily. No more guesswork.
  • Ensure maximum ROI on every sponsorship because every penny counts.
    Automate reports to always be in the know with where your partnerships stand. 

TRACK IT ALL

CHANNELS WE COVER

Relo Metrics offers a holistic view of sponsorship performance across various channels so you get the complete set of data that matters most to your measurement strategy. 

BROADCAST
Track US & international broadcast data for nearly all leagues & events
SOCIAL
Measure owned and earned accounts across X, Facebook, Instagram, TikTok and YouTube
IN-VENUE
Receive valuation data for in-stadium/arena assets from fans in attendance
OWNED WEBSITE & APP
Get data for any time a sponsor logo is featured on a rights holders owned website or app
EARNED DIGITAL
Measure sponsorship value across online news, sports & entertainment publications

  • RIGHTS HOLDER

    "We’re excited to partner with Relo Metrics because it will allow us to understand the value we are offering our partners across our linear and digital broadcasts, as well as our social media platforms. This information will allow us to further optimise our content output and provide additional benefits for our current and future partners."

    Aaron Radin
    CEO, British Basketball League

  • RIGHTS HOLDER

    "To date, we were able to hit 125% of our partnership ROI goals thanks to the visibility and live key results tracking they set up in Relo Metrics."

    Steven Schmitz
    B2B Marketeer, AZ Alkmaar

  • AGENCY

    "Relo Metrics has transformed how we recap Intersport’s events and share insights with sponsors. We know we need to be smart about tracking exposure, and Relo Metrics was instrumental as we quickly grew from tracking one basketball event during the Final Four in 2022 to 30+ hours of basketball, the Association of Pickleball Players Tour and the inaugural World Champions Cup in 2023.” 

    Sara Knysh
    Senior Manager of Insights & Strategy, Intersport

  • RIGHTS HOLDER

    "We are thrilled to expand our relationship with Relo Metrics. This partnership underlines our commitment to innovation and excellence, and by utilising Relo's analytics platform, we are confident in our ability to boost the  commercial reach of the club in the years ahead."

    Tim Kilpatrick
    Commercial Director, Reading FC

  • PARTNER

    "With fans now having multiple options for deciding where, how and when to follow their team, 360-degree evaluation of a sports sponsorship has never been more important.”

    Adam Mitchell
    CEO, SponsorPulse

  • AGENCY

    "Relo Metrics has been integral in providing our clients with real-time metrics in-season. Having data at our fingertips allows our team to provide more precise insights and data-driven decisions can be made to optimize programming.”

    Jamie Wolfe
    Vice President - Research & Insights, Genesco Sports Enterprises

  • RIGHTS HOLDER

    "Working with Relo Metrics has been enlightening. It's one thing to know that media rights and our digital presence need attention, but another to see it quantified. Relo turned our approach from an educated guesswork into a well-oiled machine driven by data."

    Tim Sullivan
    SVP of Corporate Sales & Strategy, Birmingham Legion FC

REACH OUT TODAY

Harness the Power of Unparalleled Sponsorship Insights

In sports sponsorships, every detail counts. With Relo Metrics, you're not just in the game — you're leading it. Ready to transform your strategy? Reach out today.