Introducing Our Key Partners

VideoAmp specializes in advertising measurement and optimization. Our collaboration enables us to offer highly accurate, real-time resources for measuring brand exposure and sponsorships during live events. 

• Stronger Data: VideoAmp's platform enhances our ability to give you the most accurate sponsorship valuations through the use of viewership data.
• Reach and Scale: VideoAmp's extensive reach allows us to offer more accurate broadcast viewership and impression numbers. Specifically, their reach extends to 40 million households, or 1 in 3 households in the U.S.

With over 40 years as the leader in media cost research tools, Guideline provides the most complete cost database for Network TV, Cable TV, SpotTV, Hispanic TV, Internet Display/Video, Radio, and out-of-home.

• Media Costs: We use Guideline, the largest real cost benchmarking and research database across the US,  for comprehensive CPP and CPM insight by market, daypart, and demo.
• Calculate Media Value: Platform-specific advertising rates are applied to determine a unique cost equivalent. CPM/CPE data is used for social media. A 30-second spot cost is used for broadcast.

 

SponsorPulse provides sponsorship intelligence and consumer insights. Our partnership focuses on applying these insights to measure the impact of sponsorship exposure and reach. Relo quantifies your exposure and reach, and SponsorPulse surveys your team fans to quantify awareness, favorability, and purchase intent. Together, we quantify the efficacy of your sponsorship with a new measure: Return on SMV.

• Consumer Insights: SponsorPulse's research enriches our exposure valuation data, making it more actionable. This collaboration aims to create a framework to evaluate sponsorship performance based on the quality of exposure and brand impact.
• Performance Metrics: We develop frameworks to evaluate sponsorship effectiveness based on the quality and impact of exposure so we can apply consumer research to exposure valuation data.
• Asset Evaluation: The collaboration enhances our ability to understand the potential impact of specific asset types in sponsorships. This allows us to measure a specific asset type's consumer impact and breakthrough potential.

Snowflake's Sports Data Cloud is a game-changer for data management and analytics. Our collaboration allows us to offer datasets on Snowflake Marketplace, providing comprehensive insights into brand exposure, particularly for the 2022-2023 NFL season.

• Data Accessibility: Our data on brand exposure is readily available in Snowflake's marketplace, making it easier to access and utilize. 
• Customization: Snowflake enables custom attribution models, allowing for a more nuanced understanding of business outcomes. Brands can take their Point of Sales data, geo-location data, store traffic, and more to create correlation models.
• Future Capabilities: We are developing solutions for more precise measurement of business outcomes, going beyond just survey results. This will allow brands to build custom attribution models in Snowflake where measurable sales can be correlated.

Relo Metrics' All Social Posts feature allows you to easily organize and track all social media posts from Facebook, Instagram, X, YouTube & TikTok in one place, even if they don’t have a logo exposure. As a trusted X (formerly Twitter) Partner Relo has enterprise API access directly from Twitter to deliver the most precise brand exposure data across the popular social channel.

Relo Metrics' All Social Posts feature allows you to easily organize and track all social media posts from Facebook, Instagram, X, YouTube & TikTok in one place, even if they don’t have a logo exposure. Track and monitor brand exposure of sponsored posts published on Facebook and Facebook Reels. Brand exposure includes a visible logo and text-based mentions across Facebook. Combined with audience engagement, fan insights, and influence to capture the media value of branded content on social posts. 

Relo Metrics' All Social Posts feature allows you to easily organize and track all social media posts from Facebook, Instagram, X, YouTube & TikTok in one place, even if they don’t have a logo exposure. Track and monitor brand exposure of sponsored posts published on Instagram. Brand exposure includes a visible logo and text-based mentions across Instagram. Combined with audience engagement, fan insights, and influence to capture the media value of branded content on social posts. 

Track and monitor brand exposure of sponsored posts published on TikTok. Brand exposure includes a visible logo and text-based mentions across TikTok. Combined with audience engagement, fan insights, and influence to capture the media value of branded content on social posts. Relo Metrics' All Social Posts feature allows you to easily organize and track all social media posts from Facebook, Instagram, X, YouTube & TikTok in one place, even if they don’t have a logo exposure.

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally.

Relo & Captify’s partnership will have access to unique to market Search Lift Studies. These studies will help you quantify the impact of sponsorships based on the outcome of increased search behavior. 

Studies available Include:

• Overall Search Uplift 
• Sentiment Uplift
• Purchase Intent