Meet The Relo Team | Relo Metrics

Solutions
Solutions
- Technology
  Technology
  - Platform Overview
    Unmatched sponsorship valuation and measurement data through our proprietary computer vision models.
  - Media Value Center
    Measure, evaluate, and optimize with unparalleled precision using our flagship platform, the Media Value Center (MVC).
  - Relo Census
    The most comprehensive, accurate & granular set of sponsorship data across all five major US leagues.
- Services
  Services
  - Strategic Services
    Unlock powerful insights with Relo Metrics' consulting services. Gain strategic advantages and actionable solutions.
- Our Partners
  Our Partners
  - Technology Partners
    Our technology partnerships are more than just collaborations. They are strategic alliances that enhance the capabilities of our platform.
Who We Work With
Who We Work With
- Industries
  Industries
  - Brands
    Maximize ROI with Relo Metrics, the standard in sponsorship evaluation for brands.
  - Rights Holders
    Boost your partners’ sponsorship ROI with data-driven insights, tailored strategies, and comprehensive reporting.
  - Agencies
    Level up your clients’ sports marketing with indispensable sponsorship data analytics.
  - Media Companies
    Companies who are on the buy and sell side of sponsorship can leverage Relo Metrics’ data.
- Case Studies
  Case Studies
  - Cleveland Guardians
    Cleveland Guardians partnered with Relo Metrics to better measure partnership value, including social media exposure.
  - Stanley Black & Decker
    Partnership to see how much brand exposure and engagement their sponsorships were receiving.
  - Toronto Arrows
    Arrows knew that for them to compete for bigger sponsors, they needed a holistic approach.
  - Birmingham Legion FC
    Legion gains 200% in revenue growth in social partnerships.
RELO METRICS POWERS AZ ALKMAAR’S DATA DRIVEN STRATEGY
The perennial Eredivisie club improved partnership exposure through optimization and key insights.

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Resources
Resources
- Resources
  Resources
  - Webinars & Events
    Find out what events the Relo Team will be at; as well as free virtual events to join.
  - Insights Reports
    Relo Metrics' data put into actionable, free insights reports, covering all trending sports.
  - Customer Stories
    Learn how Relo Metrics is changing the game for brands and rights holders.
- News
  News
  - Blog
    The #1 blog taking sponsorships to championship levels.
  - News & Media
    All the news and buzz.
  - Press
    Announcements from Relo Metrics.
2024 ANNUAL REPORT - US SPORTS SCOREBOARD: FUTURE OF SPONSORSHIPS
Sports Partnerships and Media Strategies to Maximize Brand Value Across NFL, NBA, WNBA, MLB, NHL, & MLS.

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About
About
- Who We Are
  Who We Are
  - Our Story
    Since Day 1, the Relo Metrics team has pushed past traditional boundaries in sports sponsorship.
  - Our Team
    Meet the talent and leadership team behind the Relo's technology.
- Work With Us
  Work With Us
  - Careers
    
    Looking to elevate your career and make an impact on the sports sponsorship industry? Join our team.
  - Culture
    Life at Relo - where culture isn't just a buzzword.

Contact Us

Our Experts

The Talent Behind the Technology

We’re not new to this sports industry. The team at Relo Metrics comes from a wealth of knowledge and diverse career history in the sports and technology space, from former athletes, to professional and collegiate sports business, to partnership sales and media empires, we live and breathe sports marketing.

Rachel Hornak-Gunn, Director Customer Success

PITTSBURGH, PA

Rachel Hornak-Gunn is an accomplished MBA graduate from the Tepper School of Business at Carnegie Mellon University, specializing in marketing, business technologies, and organizational behavior theory. With an affluent sports marketing and events background, Rachel has showcased her customer-centric operations and brand strategy expertise at companies like Persado and the Pittsburgh Steelers. Her experience is further enriched by her tenure at the University of Pittsburgh's Department of Athletics, where she drove brand reviews and shaped marketing plans.
Seth Haltiner, Senior Product Manager

OAKLAND, CA

Former Director of Business and Data Strategy for the Los Angeles Football Club (LAFC), Seth brings knowledge and direction to the Relo product team. Outside of data and product, Seth has visited six continents and has attended sporting events on five, most notably the 2014 World Cup in Brazil.
Caroline Niski, Senior Customer Success Manager

JACKSONVILLE BEACH, FL

Our dynamic Senior Customer Success Manager, Caroline Niski, manages a diverse portfolio spanning significant sports leagues to Fortune 500 companies. With decades of experience, including partnership sales at Learfield, she has honed her sports marketing and business development skills. A proud alumnus of the University of Maryland, Caroline was a scholarship athlete for the NCAA Division I Varsity Volleyball Team and stood out academically.
Rachel Hornak-Gunn, Director Customer Success

PITTSBURGH, PA

Rachel Hornak-Gunn is an accomplished MBA graduate from the Tepper School of Business at Carnegie Mellon University, specializing in marketing, business technologies, and organizational behavior theory. With an affluent sports marketing and events background, Rachel has showcased her customer-centric operations and brand strategy expertise at companies like Persado and the Pittsburgh Steelers. Her experience is further enriched by her tenure at the University of Pittsburgh's Department of Athletics, where she drove brand reviews and shaped marketing plans.
Seth Haltiner, Senior Product Manager

OAKLAND, CA

Former Director of Business and Data Strategy for the Los Angeles Football Club (LAFC), Seth brings knowledge and direction to the Relo product team. Outside of data and product, Seth has visited six continents and has attended sporting events on five, most notably the 2014 World Cup in Brazil.
Caroline Niski, Senior Customer Success Manager

JACKSONVILLE BEACH, FL

Our dynamic Senior Customer Success Manager, Caroline Niski, manages a diverse portfolio spanning significant sports leagues to Fortune 500 companies. With decades of experience, including partnership sales at Learfield, she has honed her sports marketing and business development skills. A proud alumnus of the University of Maryland, Caroline was a scholarship athlete for the NCAA Division I Varsity Volleyball Team and stood out academically.
Rachel Hornak-Gunn, Director Customer Success

PITTSBURGH, PA

Rachel Hornak-Gunn is an accomplished MBA graduate from the Tepper School of Business at Carnegie Mellon University, specializing in marketing, business technologies, and organizational behavior theory. With an affluent sports marketing and events background, Rachel has showcased her customer-centric operations and brand strategy expertise at companies like Persado and the Pittsburgh Steelers. Her experience is further enriched by her tenure at the University of Pittsburgh's Department of Athletics, where she drove brand reviews and shaped marketing plans.

Maya Herm, Director, Customer Success - EMEA

LONDON, UK

With experience across the sports industry, on and off the pitch, Maya leads strategy on growing Relo's impact in sponsorship measurement and media analysis for brands and sports properties along with powering business outcomes for Relo's client base. With a passion for women's sports and belief in its commercial viability, Maya has led the charge in Relo's involvement in the space by founding the Women's Football Collab, a program for women's football clubs in the UK while also bringing the teams together to meet and collaborate monthly on all topics across measurement, data, media valuation, sponsorship, commercial strategy and more. Fun fact, Maya was in a music video as a child.
Rory Rigney, Commercial Director, EMEA

AMSTERDAM, NL

Rory Rigney is a seasoned sports commercial executive with over 15 years of expertise in sports and broadcasting. Currently serving as the Commercial Director for EMEA at Relo Metrics, Rory has made significant contributions at Liverpool Football Club, Sky Sports, and Little Dot Studios, where he achieved a remarkable 500% revenue increase in sports. His tenure at Sky saw him excel in commercial development and sports rights, delivering key partnerships and substantial returns on multi-million-pound investments.
Hope Allen, Social Media Operations Sr. Analyst

WASHINGTON D.C.

Hope Allen brings her trailblazing spirit to Relo Metrics, following her tenure as the head of marketing and events at Old Glory DC, Washington's first professional team in Major League Rugby. Armed with a Sports Marketing Masters Degree from Georgetown University, her expertise in the global sports social media landscape ensures impeccable social operations for clients at Relo Metrics. Outside of work, Hope also contributes seasonally to the Washington Wizards and is a proud owner of a Stanley Cup ring from the Washington Capitals’ 2019 NHL championship final.
Maya Herm, Director, Customer Success - EMEA

LONDON, UK

With experience across the sports industry, on and off the pitch, Maya leads strategy on growing Relo's impact in sponsorship measurement and media analysis for brands and sports properties along with powering business outcomes for Relo's client base. With a passion for women's sports and belief in its commercial viability, Maya has led the charge in Relo's involvement in the space by founding the Women's Football Collab, a program for women's football clubs in the UK while also bringing the teams together to meet and collaborate monthly on all topics across measurement, data, media valuation, sponsorship, commercial strategy and more. Fun fact, Maya was in a music video as a child.
Rory Rigney, Commercial Director, EMEA

AMSTERDAM, NL

Rory Rigney is a seasoned sports commercial executive with over 15 years of expertise in sports and broadcasting. Currently serving as the Commercial Director for EMEA at Relo Metrics, Rory has made significant contributions at Liverpool Football Club, Sky Sports, and Little Dot Studios, where he achieved a remarkable 500% revenue increase in sports. His tenure at Sky saw him excel in commercial development and sports rights, delivering key partnerships and substantial returns on multi-million-pound investments.
Hope Allen, Social Media Operations Sr. Analyst

WASHINGTON D.C.

Hope Allen brings her trailblazing spirit to Relo Metrics, following her tenure as the head of marketing and events at Old Glory DC, Washington's first professional team in Major League Rugby. Armed with a Sports Marketing Masters Degree from Georgetown University, her expertise in the global sports social media landscape ensures impeccable social operations for clients at Relo Metrics. Outside of work, Hope also contributes seasonally to the Washington Wizards and is a proud owner of a Stanley Cup ring from the Washington Capitals’ 2019 NHL championship final.
Maya Herm, Director, Customer Success - EMEA

LONDON, UK

With experience across the sports industry, on and off the pitch, Maya leads strategy on growing Relo's impact in sponsorship measurement and media analysis for brands and sports properties along with powering business outcomes for Relo's client base. With a passion for women's sports and belief in its commercial viability, Maya has led the charge in Relo's involvement in the space by founding the Women's Football Collab, a program for women's football clubs in the UK while also bringing the teams together to meet and collaborate monthly on all topics across measurement, data, media valuation, sponsorship, commercial strategy and more. Fun fact, Maya was in a music video as a child.

Jay Prasad
CEO
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Dana Venino
Chief Customer Advisor
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Kit Swain
Vice President, Product
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Brooke Hennon
Vice President, Customer Success
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Hannah Shain
Vice President, Marketing
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Raghav Gupta
Vice President, Engineering
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Dylan Cox
Vice President, Data Strategy & Operations
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Vivian Herron

Vice President, Global Sales & Partnerships

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Jonathan Beavers

Senior Director, Executive Operations

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