We're redefining the sponsorship analytics landscape.
Global data for sports marketing
Take Sponsorship to Championship Levels
What we bring:
- Analytics Reimagined: Forget basic data points. We turn data into actionable revenue, and provide metrics that enable your stakeholders to gain tangible benefits. We're talking about analytics that delve into the nuances, offering actionable insights that can redefine your sponsorship strategy.
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Exposure Data Across all Digital Platforms: Our brand exposure spans all digital platforms from whistle-to-whistle, including broadcast, streaming, and social.
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Global Reach, Local Impact: We operate globally but with a local touch. Whether you're looking for partners from all over the world or managing a portfolio of 5 sports in NA or the EU, our platform covers the data you need.
On Camera, In Social, In Venue
Transform Sponsorship Exposure into Data-Driven Strategies
You want to win — increasing awareness, improving perceptions, making the right deal, driving revenue, and improving consumer sentiment. But let's face it: your budget isn't infinite. With our platform and census-level data, we'll give you the edge you need in today's hyper-competitive sports marketing landscape.The Sports Marketing Funnel
Creative and impactful signage and integrations create great awareness in a fragmented attention world. However, both buyers and sellers need to understand what business outcomes sponsorship drives across all channels.
Relo is partnering with best-of-breed companies that track fan insights, search lift, location lift, foot traffic, and brand lift to connect exposure to outcomes.
Partner Ecosystem
We've teamed up with industry leaders like VideoAmp, Guideline, SponsorPulse, Captify, and Snowflake to ensure you're always one step ahead. Layer this with integrations to all social platforms including Meta, X and TikTok - you get an end-to-end complete dataset. Your outcome? A seamless experience that turns your data from mere measurements into revenue-generating opportunities.
Sponsorship Measurement Platform
Sponsorship in sports isn't just about slapping a logo on a jersey and calling it a day. It's a complex play of data, visibility, activation, and ROI. Our comprehensive solution offers everything from currency-grade data and analytics to outcomes. Whether you're a brand, agency, team, league, or media company, our platform is flexible enough to meet your unique needs.
Comprehensive Dataset
Relo Census is more than just an analytics tool. It's the most granular, comprehensive, near real-time dataset in sports sponsorship. Imagine being able to measure every team, every brand, and every placement with unparalleled accuracy for major leagues around the world. That's what Relo Census gives you. It's data you can truly use and data you can trust.
The Relo Advantage
Why Choose Relo?
You need to do so much — manage your assets, negotiate game-changing deals, design the right creative, and so much more. We're a complete solution, making all that possible. Here's how.
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Unbiased and Accurate Data
We don’t mess around when it comes to data. We cover whatever sport you need, offer placement-level granularity, and boast a 95% accuracy rate. But what you do with that data matters, too. Our data helps you make informed decisions to justify your deals and invest in the assets that deliver the maximum value and impact.
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Cutting-edge Software
We have easy-to-use platforms, our own APIs, and integrate with Snowflake, so you can extract data in a way that meets specific needs. This allows you to be more efficient, effective, and faster in your decision-making process. Whether you're looking to optimize current partnerships or plan new ones, any one of our tools provides the data you need.
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Measure from Valuation to Outcome
We're the only platform where you can use valuation data in a third-party data clean room, like Snowflake, to combine it with your critical sales metrics. This means you're marrying your data so you can measure from your valuation down to your actual business outcomes. Whether it's brand recall, consumer engagement, or sales lift, we help you measure what truly matters.
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Proprietary CV (AI) Models
Relo Metrics utilizes our unique computer vision technology to offer consistent and detailed sponsorship data. Unlike other sponsorship measurement platforms, we maintain full data ownership, ensuring in-house processing from collection to delivery. This technology-driven approach guarantees accurate, granular data and the agility to adapt swiftly. Clients just like you benefit from reliable data without the risks of third-party dependencies or tedious verification processes.
Who We Work With
BY THE NUMBERS
Stats So Good, They Deserve a Trophy
Our numbers speak for themselves, and they're saying first place.
Let's go beyond valuation
Make the shift from end-of-season reporting to real-time analysis. Book a demo to see sponsorship performance across all sports.LEARN FROM THE PROS
Sponsorship Insights & Resources
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How Rights Holders are Using Relo’s In-Venue Measurement
Sep 20, 2024 Innovation
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Getting Real with Sports TV Measurement: Relo Metrics and VideoAmp Partnership
Sep 16, 2024 Sports Analytics
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Why asset-level data is a non-negotiable for sports sponsorships
Sep 03, 2024 Relo Products